The journey from ideation to execution for a startup is long. While your goal will revolve around capitalizing on your groundbreaking idea by pitching, brand building, and strategizing, there is one chief factor that can help simplify the process – your website.

In this day and age, every buyer journey begins with a search on popular search engines. By not having a website that displays your products and services, you will be missing out on potential customers and revenue that would, otherwise, be directed towards your business.

The most popular reason for entrepreneurs not owning a website is that they feel they are not tech-savvy enough to run and maintain a website. Other times, the cost that comes with website building comes to play. This is where WordPress comes to your rescue.

According to W3tech, nearly 33% of the world’s websites are developed with WordPress. The titans of the industry, including Forbes, Microsoft, Vogue, etc. are all powered by WordPress. We will get to the details of why WordPress will perfectly complement your startup, regardless of your business vertical.

Why WordPress is the best platform for your startup?

1) Fits well within budget:

WordPress is an open-source tool that is elastic and comes at an affordable price. The medium ensures that you have the liberty to customize your website at an affordable price. Being a startup, you would have a lot of core business objectives to tend to, and splurging on website development need not be one of them.

In addition, you can manifest on the abundant plugins and themes available, both free and paid, to empower your website with the features and outlook that seems fit.

2) WordPress is Versatile:

No matter what your idea is for a startup holds, WordPress has the space to accommodate them. Whether you are planning a business website, media website, or online shop, it can be developed with WordPress.

While there are tons of already available themes that can help create your identity as a brand, you can also select from multiple plugins that help customize your website to another level. The platform also paves the way for easy scaling and management with an easy-to-understand interface. For instance, large sites like The Walt Disney, Mercedes Benz, TechCrunch, that deal with umpteen visitors, run on WordPress.

The functionalities such as REST API also make it seamless to connect your website with other complex systems. The REST API can help you transform WordPress from a CMS to an application platform to power web-based single-page applications.

3) Marketing friendly:

WordPress for startups can help with getting appropriate exposure and a stellar online presence. The immense range of plugins available allows you to tap into integrating the marketing strategies to your website.

• SEO Plugins – The dynamic nature of the SEO landscape can be quite overwhelming for startups to keep track and follow. Numerous popular plugins like Yoast can help in optimizing the website and improve SERP ranking.
• Marketing Plugins – The platform also holds various plugins to aid in improved, personalized user experience – from email to affiliate marketing.

4) Handles Multiple Content Types:

The WordPress architecture supports multiple features like posts, pages, media, and comments, all of which might be essential for your startup website. The content post types will help in improving the engagement of the audience with your website – in the form of testimonials, the comment section for products, services, blogs, and more.

5) It is reliable and secure:

A security breach is one of the major concerns for any website involving confidential information or monetary transactions. This doubles up when you’re a start-up whose brand image and reputation are yet to be established.

WordPress holds several security plugins and recommended measures to ensures that you hold an extra layer of security in your website. Though the growing popularity of WordPress makes it a favourite target for hackers, the actively engaging community and a responsive WordPress team get hold of these vulnerabilities and fixes them in quick iterations.

WordPress comes as a viable solution, powered with immense benefits to building a robust web presence without allocating a great deal of time or resources into the process. Startups have constantly looked towards WordPress to launch winning brands that make lasting impressions.