Wix vs WordPress

By Ravenan Team

December 14, 2021

Any small business that is just starting out on the digital sphere needs visibility to survive. There are over 640 million websites on the internet today. Making sure your site reaches a decent volume of audiences ensures that your business does not get lost in the sea. WordPress and Wix are known to boost SEO for sites which is much needed for small businesses today. But how do you choose between the two? Which one offers the best SEO? It depends…Your preference may vary based on your SEO strategy and needs. Here are 10 comparisons of the two platforms to help you make a fact-based decision:

1. Offers Better Uptime:

Crawlers prioritise user experience. If your server is down too often and leads to an increase in customer bounce back, your SEO will be brought down to replace your rank with a site with better uptime.

No host can guarantee 100% uptime. Wix offers an uptime of 99.8%. Whereas WordPress guarantees a 99.95% uptime. Choose the host that offers the best uptime for your site requirements.

2. Good Server Speed:

If your servers are too slow, it will take longer to load your sites. Customers do not tolerate a slow server and are most likely to abandon a site and never return if it has a slow URL.

Choose a service provider that guarantees faster loading time. WordPress is known to have a good loading speed whereas Wix lags behind in this area.

3. SSL Support:

Google crawlers like secure sites. If your site has good SSL support, (an “HTTPS” URL configuration) your SEO will automatically go up as google will prefer its users to be safe on their platforms.

Both WordPress and Wix offer SSL support.

4. SEO Off-Page:

Off-page SEO tools like keyword research, Google Analytics, and Google Search Console can help site owners strategise and plan their SEO.

Wix offers an SEO Wiz tool that can help beginner site owners while building their websites

WordPress only offers Off-page SEO tools in the form of Plugins and add-ons like Yoast can help you write better with SEO integration, Google Analytics and Google Search Engine. This will suit an advanced site builder who prefers writing his own SEO.

5. SEO On-Page:

On-Page SEO elements like meta titles, meta descriptions, headings, subheadings, custom URLs, and image alt text can be easily created on both Wix and WordPress.

6. XML Sitemap:

Crawlers use an XML sitemap to learn about your website structure easily and rank you better on the search page. WordPress comes with an XML plugin that is easier to use than the one offered by Wix.

7. URL Structure Practices :

URL with a good structure is good for SEO. WordPress has good URL practices with plugins that crawl for broken links and notifies you to correct them.

Wix on the other hand uses “#” in their URL which makes it harder for google crawlers to read. This can have a negative effect on your SEO rank.

8. Enables Custom Coding:

Wix’s HTML Code Feature is harder to use for beginners but works great to hard code something into your site. WordPress has easier tools to edit codes for individual pages on the site.

9. Mobile Optimisation :

Google prefers sites that are mobile optimised. Both Wix and WordPress offer a mobile view and optimised responsiveness that caters to better SEO.

10. Apps and Plugins:

Wix does not offer as many SEO plugins as WordPress does. This can be an added benefit to improving your site’s visibility through WordPress if you are comfortable with installing plugins and using them.

Who’s the Winner?

If you are building a basic site that does not require as much SEO, Wix is best for you.

WordPress is better for businesses that need an impressive SEO and needs to drive insane traffic to keep their business alive. WordPress is also more scalable than Wix making it a better fit for small businesses and eCommerce Sites.

Build your WordPress site and choose from the various Add-ons and Plug-ins to help boost your site’s SEO with Ravenan.