SEO professionals consider CDN tools or Content Delivery Network a necessity for any WordPress site as they open wide avenues for the site and greatly enhance SEO. But using CDN for your WordPress site can have a lot more benefits than just for SEO.

What is CDN? How Does it Work?

A series of edge servers are located in multiple places throughout the world. CDN services are not the same as web hosting services. They are separate, additional hosts that are used to increase the loading speed of the site.

For instance, if your website is hosted on a data central location in the Central US, it means that your website’s physical location is hosted in the Central US. But, users from Europe may find that the loading speed is slower as the website host is far and the data must travel a longer distance to reach the user.

This delay of time in the transmission of data over a network is called latency. Latency increases as the distance between the user and the host website increases.

This is where CDN intervenes and decreases latency by establishing points of presence or POPS to help load the site faster.

Benefits of CDN for WordPress

Here are some benefits of having a CDN service:

1. Performance Boost

Faster loading sites lead to higher conversion rates, decreased bounce rates, and longer visitor stay time. CDN can also reduce TTFB or time to the first byte. By having servers at proximal locations, the time taken for the user’s system to receive the first byte from the server is greatly reduced.

CDN uses caching for faster delivery. This helps users load their files faster and improves user experience on the site.

2. Reduced Bandwidth Costs

CDN greatly reduces strain on the host server. This prevents traffic spikes and helps decrease bandwidth costs. CDN can also provide hotlink protection that disables HTTP referrers and others from embedding your images, content or assets on other websites.

3. High Availability and Scalability

CDN is used by replicating the content and making them available on multiple POPs. This can help if one server crashes, the content can always be hosted from another closest server. CDN can always be scaled based on the need. Even if you are hosting your site from a smaller host, CDN can keep your site from crashing by acting as a support system.

4. SEO Advantages

Google prioritizes the loading speed of sites and ranks pages accordingly in the search engine results page. The faster your site loads, the higher will be your SEO ranking. CDN helps you reduce latency and loads your site faster and has proven to show a significant effect on SEO rankings of sites.

5. Additional Security

Most CD providers offer to implement web application firewalls (WAF), which are also called Origin Shields. These help to stop DDoS on your WordPress site including attacks targeting UPD and ICMP protocols, SYN/ACK, DNS amplification and Layer 7 attacks. CDN also gives you a proxy that can mask your origin IP address.

Setting Up CDN for your WordPress Site

To set up your CDN for your WordPress site, you will have to follow 3 simple steps:

1. Sign up for your CDN.
2. Add nameserver or CNAME to the current registrar.
3. DNS will propagate to your CDS which when done will be ready to use.

Your CDN is now set up and can readily host your content with decreased latency.

Final Thoughts

CDN services are not very complicated. But if you are looking to establish quality CDN Services and avail of its benefits easily and at reasonable prices, it is better to use a WordPress consultant or a developer to help you out with it.

CDN services are completely worth the effort and can visibly improve your site’s performance and expand your audience with higher availability and scalability.

Ravenan WordPress developers have been enabling businesses to expand and reach greater audiences, attain higher traffic and achieve compatibility with market demands with their services. They can help you with CDN services enhance your website performance and help you save costs.