This article will help to understand what makes Google Analytics a vital tool for your WooCommerce efforts.

Complete insights on WooCommerce sales funnel performance.

Supercharge your business with complete Google Analytics integration. With Google Analytics, business owners should be able to keep track of site visits and traffic, allowing them to modify sales funnels and drive more revenue. Google Analytics helps to track sales figures and automatically records data anytime a sale has been made from your WooCommerce store. This helps owners to get complete insights on important business metrics like conversion rates, average sales value and much more.

Powerful control even with a free account.

No matter if you are starting with your first WooCommerce store or if you are an industry veteran, Google Analytics’ free account opens up a world of wonderful possibilities. Though Google offers a paid plan called “GA 360”, most regular business owners would be sufficient with the free account. From easy integration to minute tracking, the free account is all you need to get the most out of your WooCommerce store.

Detailed tracking.

WooCommerce offers an easy three-click installation with your WooCommerce store. Ensure that enhanced tracking has been enabled on your Google Analytics page, which allows you to easily access sales data and other important store metrics. Business owners do not need to be technically savvy to integrate, and they can easily follow the manual for simple integration.

Event tracking.

If business owners are looking for a comprehensive overview of their performance, advanced event tracking can help you get a bird’s eye view of what customers are actually doing on your WooCommerce website. From checking the top applied coupons to how long a visitor stays on your website, Google Analytics makes event tracking a breeze for your business.

Powerful customisation features.

Google Analytics makes event tracking much more personal. Scroll through the endless customisation options in the plugin setting. Track unique user IDs for a realistic visitor count, and create custom events to track by implementing a snippet in your WooCommerce store theme.

Advanced sales report.

Scaling your business is all about understanding customer behaviour. After all, the customer is the king. Generate advanced sales reports and insights on user behaviour with Google Analytics. It also allows for comprehensive tracking of the customer lifecycle and understanding of the nuances that make a customer abandon the checkout process. Fine-tune your strategies to scale your business and drive bigger revenue figures.

Understand social media performance.

Social media is a great way of driving traffic to your website. With Google Analytics, business owners can pinpoint which platform has been the most beneficial and which needs a little bit of tweaking. Google Analytics helps to track redirects from social platforms which in turn, helps you to craft social media campaigns to promote your business.

Overall, Google Analytics is one of the most powerful tools to turbocharge your business. It provides key insights which can be used to improve your website’s performance and implement new strategies to drive growth. Though there are plenty of other analytics tools in the market, Google Analytics remains the undisputed champion for WooCommerce platforms.