Driving more sales and revenue is the number one priority for businesses. Such intentions push businesses to try varying methods, especially when it is an online business, since it helps beat the relentless competition.

The relevance of WooCommerce amongst the online business community is at an all-time high, with more than 3,876,748 websites using it. If one wants its eCommerce website to grab the limelight, they need to enhance its marketing playbook by including Pinterest.

With more than 433 million people using Pinterest every month, marketers and business owners can leverage its power to their benefit.

Why Pinterest for Business Sales?

According to a study, 200.8 million people can be reached with adverts through Pinterest. Such scalable numbers attract businesses to market their products or services on this platform.

1. Converting browsers into potential buyers

As compared to other social networking sites, Pinterest takes lesser time to convert into sales or leads. This is due to its compelling layout, filled with visual aspects that can prompt the visitors to take action.

2. Increased Traffic

Pinterest is more than just a regular social networking site. It is a search engine where people come to search for pictures. This brings impeccable traffic to the websites, potentially leading to more sales and revenue.

3. High User Engagement

Pinterest is a visually-strong website, which makes it easy to comprehend. Such simplicity allows the users to use and share the platform, thereby boosting engagement. Brands and businesses can use this to gain more online traction.

4. Easy Integration with Websites

Integration of Pinterest with other social media websites along with the main business website is a straightforward process. This helps boost the overall visibility and drives better engagement and customer experience.

Benefits of Integrating Pinterest to WooCommerce

The following are some of the advantages that businesses and brands can reap by using Pinterest with WooCommerce for their online shop:

1. Easy Listing of Products

Without WooCommerce, one would have to manually list each and every product on Pinterest, along with their individual information and photos. However, with the integration of Pinterest with WooCommerce, the platforms sync together and automatically update the product list.

2. Optimizing Products

Pinterest allows the optimization of products by allowing the owners to add descriptions of stock availability, price, etc. This makes it easier for the customers to check on the products directly.

One can also add a “Save” button to make it even easier for the visitors to save the said products to their personal Pinterest boards.

3. Pin Management through WooCommerce Dashboard

Generally, pins are used as bookmarks for people to save content on Pinterest. On the other hand, businesses create Pins to link the content to their websites to drive more traffic and convert it into sales.

WooCommerce makes it easier to convert the entire catalog of products into browsable pins.

Additionally, WooCommerce allows business owners to manage their pins from the WP admin dashboard. One can check the stock availability, price, category, etc., of all the pins for added convenience.

4. Use of Pinterest Tag

The Pinterest tag allows business owners to track the success of their promoted pins. It makes it easier to measure conversions and undertake the necessary changes in shopping campaigns accordingly.

Bottom Line

While Pinterest might seem like a regular social networking site, its visual capabilities can be wielded by integrating it with WooCommerce. This can benefit the online stores in securing their online presence with their target audience and generate more sales and revenue.