E-commerce websites these days just cannot seem to figure out what their consumer wants. There is a good chance that they may have the product the customer needs but a lot is lost in translation. When someone searches “A blue tile sequence on the bathroom area” there is a lot of ambiguity in what the customer wants here.

Despite the vague behaviour shown by your customers, how cool would it be if you still somehow understood exactly what they need! This would make you the perfect solution to a wide range of customers in your field. So let’s get you started.

1) Research your Keywords:

Did you know that every minute, over 3 million Google searches are performed by users? This gives you a very good idea of just how useful proper keyword research can be for your business. If you can just tap into the right keywords, millions of people will be able to find the perfect solution for your business; your brand!
Keywords are an integral part of search results. People are not likely to read an entire paragraph just to see if they have arrived at the right place. Instead, they will glance over your content. If your keywords strike a chord with them, they will be instantly drawn. This is why you should include two types of researched keywords:
–Short-Tail: These keywords are small and are generally right in there in the exact search text. They are widely used and are directly what they desire.
–Long-Tail: These 26-40 character keywords are a bit long and not likely to be in the searches. Instead, they do come across as the perfect solutions like for example “The best bedsheet to keep me cool”

2) Let Keywords Find You :

By simply searching for a product, Google’s auto-suggestions will give you an idea about what people are searching for. When you scroll down in these results, you will further find related searches and other similar searches that you can refer to for active buyer market research. This method allows you to effectively build keyword buckets to tap into for that extra reach you’ve been wanting.

Helpful tools like ‘Keyword Dominator’ “Uber suggest keywords’ and ‘keywordtool.io’ can also give you consistent detailed results about keywords and their popularity.

3) Branch out your Website:

It may be the right time for you to consider rebuilding your website if you’ve been meaning to. There has to be a flow for the user once they are onto your website. Similar keywords should be hyperlinked so that they can jump from one page to another.

No matter how deep the user goes into the website, don’t make them feel lost at any moment. It should not take any more than 3 clicks for the user to return to your homepage.

4) Technical SEO is Important:

You might want to give technical SEO a chance to look at the wonders that it can do for you. By enhancing your meta titles and descriptions, you segregate your content into the ideal categories where you can mark it as important from a user’s perspective.

In addition, use microdata like Schema Markup to have enhanced descriptions for your products that will always strike a chord. By changing the appearance of your search result, half the SEO battle is already won.

Finally, don’t keep a messy URL that will drive people away from your website. Your URL should be clean and simple. Think of the URL appearance as your website impression.

5) A Sight for Sore Eyes:

When WhatsApp and Instagram came out with dark modes, the whole world was instantly shocked. Everyone was an instant fan and no one could get enough. Chances are that you may still have these apps running on their dark mode. The dark mode isn’t just a fancy way of viewing but good for your eyes too. If you spend a lot of your time on the screen, you need a dark mode to make your life easier. This is why the WooCommerce app also has a Dark Mode that helps you enjoy your view of business just the right way.

Conclusion:

By enhancing things in every nook and corner of your data, you can easily create a dynamic presence that draws in users with better interpretation and presentation for their needs. Always remember that SEO is an ever changing process that will keep evolving with time. So keep advancing.