The road to building a successful online business is not an easy one. But if you make smart decisions and choose the right platform, you can make your life a whole lot easier. If you are planning to set up an online store, WooCommerce can make it happen in just a few clicks. It is not only “easy to set up” but also comes with powerful features to support your business as it scales. Approximately 93% of all WordPress eCommerce websites use the WooCommerce plugin. (Source – hosting tribunal) It is fundamentally a free WordPress plugin that can build your online store in a few simple steps. It can be seamlessly integrated into your WordPress website for free. To assist you with the integration, it comes with a built-in “setup wizard” that gives step-by-step instructions to set up your store. In a snap, you will have an up and running online store. You will get access to features that support inventory management, the sale of physical and digital products, even affiliate transactions, and more. Its e-commerce market share as of January, 21 stands at a massive 27.86%. Launched in 2011, in just within a few years, it has become the go-to option for people looking for easier alternatives to venture into eCommerce. Here are  6 amazing functionalities of WooCommerce that can support the growth of your business

1) WordPress benefits – You get added perks:

Since WooCommerce is built upon WordPress, it inherently gives you all the perks linked with it. You get access to a wide variety of themes, both free and premium. Some of these themes are uniquely designed for WooCommerce. Apart from WooCommerce plugins, you also get access to WordPress plugins. You can add a contact form, customize your site using page builders, add a firewall, and more. Through WordPress SEO Plugin you can also increase the traffic to your website. It will significantly improve the on-page SEO of your website.

2) Analytics – Measure your results:

An important part of growing your business is to be able to measure your growth. On WooCommerce you get access to a month-to-month review report of your store performance. The report essentially covers 4 major areas i.e Orders, Customers, Stock, and Taxes. Under these categories, it gives you a 360-degree analysis covering gross and net sales, total taxes, items sold… Based on the user behaviour, it also shows you trends and the potential areas for growth.

3) Payment Options – Plenty of choices:

WooCommerce gives you a wide variety of payment options and over 100+ payment integrations. You get the option to add payment gateways like Paypal, stripe, amazon gateways, etc. You can easily opt for in-store payment. And for international payments, integration with Paypal or Stripe is a convenient choice. You can also go for a direct bank transfer or even COD.

4) Supports Affiliate Marketing – Sell amazon products:

On WooCommerce you can add the Amazon Affiliates plugin and sell Amazon products as an affiliate. Amazon offers a wide range of products and through this plugin, you can earn a commission for every sale that comes through your referral link. You will be given a unique amazon ID to track your results and manage your commission.

5) Beekeeting – Automate your marketing efforts:

Beekeeting is a marketing automation plugin that comes with 10+ built-in tools. It pushes the conversion rate, upsells and cross-sells your products, and increases the average value of an order. Its features are directed towards influencing the buying intent of a user. It automates coupon popup, displays countdown timers, shows exit-intent offers in case of cart abandonment, and more.

6) Multi-Lingual – Connect deeply with your customer:

Language plays a significant role when it comes to generating a global user base. The multilingual plugin translates your site into your user’s language. Not just the site, it also facilitates email communication in the preferred language of the user.

Conclusion:

WooCommerce gives you an “easy to implement” set-up for growing your online business. Its USP lies in the fact that it is beginner-friendly and scalable at the same time. It gives you a plethora of “add-ons” that makes it a viable option for literally all kinds of online businesses. If you are looking for an e-commerce platform that not only helps you grow but grow fast, WooCommerce it is!