If your business is focused on selling tangible products, it is essential to hold a digital presence. The enormous competition in eCommerce websites calls for merchants to continually update and maintain their websites to drive traffic, engagement, and sales. Not only are you competing with local brands, but you also have to cut through eCommerce giants like Amazon and Flipkart. For a brand/website to be noticed, it is essential to follow the best practices revolving around maintaining eCommerce stores. Whether you are a brick & mortar business looking to expand your horizon, a strictly online web store, or a mix of both worlds, this guide will help you gain maximum benefits from your online venture.

1) Amplifying User Experience:

As a promising eCommerce website, you would be adding new products to your store consistently. You need to design the website layout from the user’s point of view. Are the new products highlighted on the home page? Do you have an easy-to-access contact medium in place? Web stores often have a jumbled look caused by the product addition process. Maintaining a clear website with a three-click navigation policy is a recommended practice. Another vital point to remember in terms of user experience is the design of the landing page. It serves as the platform to drive user attention to your trending or exciting new products. It should deliver strong awareness that you are a compelling website capable of exuding the experience they seek. Some of the best practices on a landing page include keeping the trending products and announcements above the fold and avoid cluttering.

2) Search Engine Optimization:

SEO is one of the marketing practices that should hold a toehold in your eCommerce journey. Not everyone interested in your products will land straight on your website. Research shows that 45% of the buyers start their journey through search engines like Google. Similar to your website, SEO is not a one-time process. It needs consistent effort and tweaking – from testing results, conducting A/B testing, optimizing meta tags, both for existing and brand-new products, and doing everything in your power to grab a position at the top of Google ranking.

3) Avoid Cart Abandonment:

Who doesn’t love personalization? Once a user sets up their profile, you can track their activity on your website. If users have selected their products and haven’t completed their purchase, it signifies that they are interested in the products and need a little bit of persuasion to seal the deal. That’s easy for you to do, isn’t it? Follow up with them through a witty e-mail and direct their attention back to the cart. If you ask us, that’s an easy conversion.

4) Marketing Initiatives:

The options and platforms to market your products are extensive. You should spend time researching the platforms that hold your target audience and try an innovative, sales-focused strategy involving ads and posts to drive traffic to your website. You should also focus on building an exclusive e-mail subscription list. It allows you to lure the interested audience, existing customers, and past customers to the website with impressive deals and promotions. They have proven to be a driver of sales and interaction for eCommerce websites.

5) Tracking and Optimizing:

If you don’t know where you are, you can’t know where you are headed. Analytics are a great medium for you to understand user behaviour and their interaction with your website. Businesses need to track

• Audience – Audience details like geographical location, age group, gender, specific interests, and product preference.
• Acquisition – Insights on how they landed on your website, which helps you decide the marketing platforms that need more focus.
• Behaviour – Records customer response to your website, including time spent, content clicked appealing products, and purchase completion.
• Conversion – Shows information on when a user becomes a customer. It is advised to measure the conversion rate against time.
• Paid ad campaigns – Gathering data about ad campaigns specific to the platform to determine ROI and other relevant metrics.

Running an eCommerce website is a humungous task. Fortunately, several practices improve your chances of getting noticed and driving sales. Optimize the platform and conduct detailed A/B testing to ensure you empower your web.