WordPress, the global leader of the CMS market with a 60.8% market share, has proved to be the preferred choice for building websites with its simplicity. Following its footsteps is WooCommerce, the best tool to turn any website into an E-Commerce website, supporting 28.19% of all online stores.  E-Commerce is a labyrinthine concept holding a wide range of functionalities and features to provide a seamless experience for the end-user. To materialize that by integrating a plugin to the website is nothing short of brilliance. We have collated the benefits that affirm that WooCommerce holds the crown.

1) Free, Flexible & Scalable:

It is interesting to note that 22% of the top 1 million E-Commerce websites use WooCommerce. The service array provided by WooCommerce leaves little to the imagination. WooCommerce assembles an E-Commerce setup that radically shifts a normal WordPress website into a full-scale online store with the installation of a mere plugin that is free is impressive. The option to scale and enhance the functionalities of the WooCommerce store by leveraging the expansive range of plugins and extensions that are free and premium definitely deserves extra credits. It allows the website owners to customize and tweak the online store to fit their requirements optimally. The plugins are directed to help you provide a more personalized experience for the users with respect to shipping, marketing, payment, management, and much more.

2) Remarkable Themes:

It’s far-fetched to put a number on the WooCommerce themes on the internet. The largest contributors, ThemeForest and WordPress, have a total of 2322 themes specifically for WooCommerce. Your website acts as the face of your brand, and small/medium business owners depend on their website for brand build and recognition. The website needs to have a theme that is responsive and easy to use. WooCommerce holds an extensive range of unique themes, drives navigation, and offers several points to allow the users to interact and engage with the website. It ensures that the user spends more time on the website, exploring their options. An aesthetically pleasing website also entrusts the users about the legitimacy of the website.

3) Seamless Shopping Cart Options :

 WooCommerce accounts for 29% of the top 1 million E-Commerce markets, and it is favoured for good reasons. The shopping cart is designed to respond to the user’s demands and make the process simple and straightforward while being personalized to the user. It facilitates the websites to drive the users to complete the desired action. With WooCommerce, the website can –

• Be specific in terms of location 
• Allow checkout without signing up
• Add multiple payment gateways 
• Apply coupons or surplus specific to the chosen products 

4) Product Listing & Categorization:

There’s a total of 980 official plugins, both free and premium, on the official website alone. The stat doesn’t include the third-party plugins developed to assist websites with amplified performance. A scalable E-Commerce store should hold products, offer flexibility in terms of viewing and exploring the store. WooCommerce allows you to customize the website for specific products to ensure that the users have all the information required. It also makes it possible for the website to hold unlimited products, categories, types, and variations. The options indicate that WooCommerce has pulled all the stops to provide a well-rounded platform comprising every feature an E-Commerce website requires. Pro tip – An option to integrate physical store and online store to manage inventory seamlessly is also available.

5) A Comprehensive Web Store Option:

The count of WooCommerce downloads has recently surpassed over 82 million. It is mindboggling to think about the versatility and success driven by the platform. WooCommerce allows the users to provide a comprehensive, premium experience for the users that is feature-packed. The open-source plugin offers businesses the feasibility and flexibility to modify without stressing the expenditure. The limitless possibilities offered by the platform paves the way to keep the user’s requirements in mind and direct your platform to behave accordingly. The success rate of the platform ensures that it is only bound to grow and assist businesses further. If developing an online store is on the cards for you, exploring this platform is a perfect place to start. WordPress and WooCommerce can work in tandem and complement your business in a befitting manner.